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133 James Sprunt Drive
Kenansville, NC 28349
(910) 296-2400 | admissions@jamessprunt.edu

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James Sprunt Community College

General Catalog 2024-2025

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Oct 01, 2024

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General Catalog 2024-2025

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MKT 120 - Principles of Marketing

Class Hours: 3 Lab Hours: 0 Credit Hours: 3
Prerequisites: None
Corequisites: None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

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